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The Marketing Blueprint: Business Blueprints

by Christine Ennew
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Current price ₹2,963.00
Original price ₹4,840.00
Original price ₹4,840.00
Original price ₹4,840.00
(-39%)
₹2,963.00
Current price ₹2,963.00

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Paperback: Paperback
  • ISBN13: 9780631187158
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley-Blackwell
  • Publication Date:
  • Pages: 264
  • Original Price: USD 53.95
  • Language: English
  • Edition: N/A
  • Item Weight: 490 grams
  • BISAC Subject(s): Sales & Selling / General

This book presents a comprehensive but concise introduction to both the strategic and the operational aspects of marketing and provides the reader with a thorough understanding of the key principles.

Christine E. Ennew is a Lecturer in Marketing at the School of Management and Finance at the University of Nottingham, UK.

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