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The Marketing-Sales-Finance Triangle: An Empirical Investigation of Finance-Related Interactions & Managerial Challenges Among Marketing, Sales, and F

by Dirk Weissbrich , Prof Dr Harley Krohmer
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Current price ₹5,653.00
Original price ₹6,784.00
Original price ₹6,784.00
Original price ₹6,784.00
(-17%)
₹5,653.00
Current price ₹5,653.00

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Book cover type: Paperback
  • ISBN13: 9783834919212
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Publication Date:
  • Pages: 218
  • Original Price: USD 54.99
  • Language: English
  • Edition: 2010
  • Item Weight: 282 grams
  • BISAC Subject(s): Marketing / General

Building on 78 face-to-face interviews with managers from the marketing-sales-finance triangle (MSF-triangle), Dirk Weissbrich identifies and describes eight key interaction fields and decision areas.

Dr. Dirk Weissbrich finished his doctoral degree under the supervision of Harley Krohmer, Chair of the Marketing Department, University of Bern, Switzerland. He now works as a market research manager in the financial services industry.

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