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The New Strategic Selling by Robert B Miller

The New Strategic Selling

by Robert B Miller
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Book cover type: Paperback
  • ISBN13: 9780749462949
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Kogan Page Ltd
  • Publisher Imprint: Kogan Page Ltd
  • Publication Date:
  • Pages: 288
  • Original Price: USD 44.99
  • Language: English
  • Edition: N/A
  • Item Weight: 468 grams
  • BISAC Subject(s): Sales & Selling / Management

Robert B Miller is co-founder of Miller-Williams Inc., which has developed patented research methods that provide accurate measurements of how customers think and behave. Their clients include blue-chip companies such as ARAMARK, Coors, General Motors, Rockwell Automation, Sabre and Sikorsky Aircraft. Miller is one of the original co-founders of Miller-Heiman.

Stephen E Heiman is the former President, CEO and Chairman of Miller Heiman, and has worked in sales development for over 30 years, including as an IBM national account salesman, where he increased sales by over 35 per cent.

Tad Tuleja is staff writer at Miller Heiman Inc, and has co-written five MHI books (published by Kogan Page) as well as many other books, including Beyond the Bottom Line, a study of business ethics. He also directed the School of Management writing programme at the University of Massachusetts at Amherst.

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