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The Practice of Market Research

by Yvonne McGivern
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Current price ₹7,701.00
Original price ₹8,059.00
Original price ₹8,059.00
Original price ₹8,059.00
(-4%)
₹7,701.00
Current price ₹7,701.00

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Book cover type: Paperback
  • ISBN13: 9781292331362
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Pearson Education Limited
  • Publisher Imprint: Pearson Education Limited
  • Publication Date:
  • Pages: 608
  • Original Price: GBP 61.99
  • Language: English
  • Edition: N/A
  • Item Weight: 1116 grams
  • BISAC Subject(s): Marketing / Research

Yvonne McGivern has worked on both the agency and the client side and currently works as a consultant. She taught research methods at Queen's University Belfast and at Trinity College Dublin. She is Joint Chief Examiner for the MRS Advanced Certificate in Market and Social Research Practice.

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