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The Privacy Paradox in the Context of Social Media and its Impact on the Online Advertising Industry

by Tanya Boguslavskaya
Save 14% Save 14%
Current price ₹1,887.00
Original price ₹2,205.00
Original price ₹2,205.00
Original price ₹2,205.00
(-14%)
₹1,887.00
Current price ₹1,887.00

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Book cover type: Paperback
  • ISBN13: 9783668174870
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 20
  • Original Price: USD 22.5
  • Language: English
  • Edition: N/A
  • Item Weight: 41 grams
  • BISAC Subject(s): Communication Studies and Marketing / General

Scientific Essay from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 10 out of 10, language: English, abstract: Targeting has proven to be more effective than the standard run-of-network advertising. However, primarily due to the vast aggregation of consumer data, it arouses certain privacy concerns among internet users. This study proposes the necessity of digital advertising regulation by the means of allowing consumers to opt out of online tracking. It is also argued that such regulations will not affect the advertising industry in a negative way due to the existence of the privacy paradox.

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