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The Publisher's Direct Mail Handbook

by Nat G. Bodian
Save 17% Save 17%
Current price ₹6,422.00
Original price ₹7,707.00
Original price ₹7,707.00
Original price ₹7,707.00
(-17%)
₹6,422.00
Current price ₹6,422.00

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Book cover type: Hardcover
  • ISBN13: 9780894950797
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Greenwood
  • Publisher Imprint: Greenwood
  • Publication Date:
  • Pages: 288
  • Original Price: GBP 50.0
  • Language: English
  • Edition: N/A
  • Item Weight: 708 grams
  • BISAC Subject(s): Marketing / General and Publishers & Publishing Industry

This is the first reference volume devoted solely to the subject as it applies to the publishing industry.

NAT G. BODIAN is an independent consultant. He was for 12 years a marketing head for various professional and reference product lines and encyclopedias in the Sci-Tech Division of John Wiley & Sons. He is also author of many book industry references including Bodian's Publishing Desk Reference: A Comprehensive Directory of Practices and Techniques for Book and Journal Marketing and Bookselling, also published by The Oryx Press.

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