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The Routledge Companion to Critical Marketing by Mark Tadajewski, Matthew Higgins, Janice Denegri-Knott

The Routledge Companion to Critical Marketing

by Mark Tadajewski , Matthew Higgins , Janice Denegri-Knott
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Book cover type: Hardcover
  • ISBN13: 9781032911014
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 610
  • Original Price: GBP 245.0
  • Language: English
  • Edition: 2 ed
  • Item Weight: 1180 grams
  • BISAC Subject(s): Marketing / Research

The Routledge Companion to Critical Marketing curates cutting-edge research in Critical Marketing Studies into a single authoritative volume. Bringing together leading scholars and emerging voices, it offers a comprehensive survey of this vibrant field.

This second edition includes new research on digital technologies, including AI, social media, consumer privacy and power relations, as well as sustainability and degrowth. The contributors show how adopting a critical perspective deepens our understanding of marketing theory and practice, illuminates its role in society and reconsiders its relationship with consumers.

This seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.

Mark Tadajewski is an Honorary Professor of Marketing at the University of York; The Open University; and Royal Holloway, University of London, UK.

Matthew Higgins is the Head of Department for Strategy and Marketing at The Open University, UK.

Janice Denegri-Knott is a Professor in Consumer Culture and Behaviour at Bournemouth University and a Visiting Professor at the Centre for Consumption Research at Gothenburg University, Sweden.

Rohit Varman is a Professor of Marketing and Consumption at the University of Birmingham, UK.

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