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The Science of Creating a Restaurant Menu by Tj Allen

The Science of Creating a Restaurant Menu

by Tj Allen
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Book cover type: Paperback
  • ISBN13: 9798247266570
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Publication Date:
  • Pages: 118
  • Original Price: GBP 14.75
  • Language: English
  • Edition: N/A
  • Item Weight: 291 grams
  • BISAC Subject(s): General

You Are Not Selling Food You are selling decisions under pressure. A restaurant menu is not a list. It is a negotiation document between hunger, money, time, social expectation, and regret avoidance. No one comes to your menu neutral. They arrive: - hungry but undecided - price-sensitive but pretending not to be - socially visible - emotionally fragile - secretly afraid of ordering wrong The menu's job is not to inform. It is to reduce anxiety without revealing how much manipulation is required to do so.

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