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The semiotic status of the stereotype in advertising

by Noureddine Malki
Save 12% Save 12%
Current price ₹3,993.00
Original price ₹4,554.00
Original price ₹4,554.00
Original price ₹4,554.00
(-12%)
₹3,993.00
Current price ₹3,993.00

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Book cover type: Paperback
  • ISBN13: 9786208353933
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Our Knowledge Publishing
  • Publisher Imprint: Our Knowledge Publishing
  • Publication Date:
  • Pages: 68
  • Original Price: GBP 36.0
  • Language: English
  • Edition: N/A
  • Item Weight: 114 grams
  • BISAC Subject(s): Marketing / General

This research focuses on the use of stereotypes in advertising. It therefore lies at the crossroads of three transversal fields. On the one hand, the field of "Cultural Studies" as being cultural studies of social facts. On the other, the world of commercial communication and advertising marketing, without forgetting rhetoric, since this is an argumentative and persuasive discourse par excellence.

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