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The Spread of Yield Management Practices: The Need for Systematic Approaches

by Fabiola Sfodera
Save 35% Save 35%
Current price ₹7,277.00
Original price ₹11,194.00
Original price ₹11,194.00
Original price ₹11,194.00
(-35%)
₹7,277.00
Current price ₹7,277.00

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Book cover type: Paperback
  • ISBN13: 9783790815825
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Physica-Verlag
  • Publication Date:
  • Pages: 154
  • Original Price: EUR 99.99
  • Language: English
  • Edition: 2006
  • Item Weight: 269 grams
  • BISAC Subject(s): Management, Industries / Hospitality, Travel & Tourism, and Marketing / General

From the Back Cover

Yield Management, an effective technique for the optimisation of revenue, used to be the exclusive prerogative of large companies such as airlines. Today, it is also accessible to entrepreneurs in the hospitality, distribution and restaurant sectors. This book offers insights into the creation and implementation of a yield management system for such businesses and solutions to the organisational and managerial problems that its application entails. It is written by tourism researchers, entrepreneurs and tourism consultants as well as experts from software houses who have designed operational tools for a successful yield management.

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