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The Strategic Use of Stories in Organizational Communication and Learning

by Gargiulo Terrence L.
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Current price ₹3,458.00
Original price ₹5,763.00
Original price ₹5,763.00
Original price ₹5,763.00
(-40%)
₹3,458.00
Current price ₹3,458.00

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Book cover type: Paperback
  • ISBN13: 9780765614131
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 272
  • Original Price: GBP 45.99
  • Language: English
  • Edition: N/A
  • Item Weight: 372 grams
  • BISAC Subject(s): Marketing / Research

Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this book examines improving organizational communication. Terrence Gargiulo shows how the use of storytelling is the key to effective communication and learning.

Terrence Gargiulo is an international speaker, author, organizational development consultant, and group process facilitator. He holds a Master of Management in Human Services from the Florence Heller School, at Brandeis University, and is a recipient of Inc. Magazine's Marketing Master Award. Among his numerous clients, past and present, are General Motors, Dreyer's Ice Cream, DTE Energy, U.S. Navy, U.S. Coast Guard, Merck, Boston University, City of Boston, City of Lowell, Arthur D. Little, Raytheon, and Coca-Cola.Phone: 781-894-4381Web: http: //www.makingstories.netE-mail: terrence@makingstories.net

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