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The Unmanageable Consumer

by Yiannis Gabriel
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Current price ₹4,980.00
Original price ₹7,114.00
Original price ₹7,114.00
Original price ₹7,114.00
(-30%)
₹4,980.00
Current price ₹4,980.00

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Book cover type: Paperback
  • ISBN13: 9781446298527
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Sage Publications Ltd
  • Publisher Imprint: Sage Publications Ltd
  • Publication Date:
  • Pages: 280
  • Original Price: GBP 57.0
  • Language: English
  • Edition: N/A
  • Item Weight: 477 grams
  • BISAC Subject(s): Marketing / Research, Popular Culture, and Commerce

Examining the key Western traditions of thinking about and being a consumer, this 20th Anniversary Edition continues to explore 10 consumer models and encourages analysis of contemporary consumerism.

Gabriel, Yiannis: - Yiannis Gabriel is Professor of Organizational Theory at Bath University. Yiannis has a degree in Mechanical Engineering from Imperial College London and a PhD in Sociology from the University of California, Berkeley.

Yiannis is well known for his work into organizational storytelling and narratives, leadership, management learning and the culture and politics of contemporary consumption. He has used stories as a way of studying numerous social and organizational phenomena including leader-follower relations, group dynamics and fantasies, nostalgia, insults and apologies. He has also carried out extensive research on the psychoanalysis of organizations.

Yiannis is founder and coordinator of the Organizational Storytelling Seminar series, now in its fourteenth year (See http: //www.organizational-storytelling.org.uk/), the author of nine books and numerous articles. He is elected to the board of EGOS and is currently Senior Editor of Organization Studies. His enduring fascination as a researcher lies in what he describes as the unmanageable qualities of life in and out of organizations.

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