Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires

by Huffman Cynthia , David Glen Mick , S. Ratneshwar
Sold out
Current price ₹4,285.00
Original price ₹7,141.00
Original price ₹7,141.00
Original price ₹7,141.00
(-40%)
₹4,285.00
Current price ₹4,285.00

Imported Edition - Ships in 12-14 Days

Free Shipping in India on orders above Rs. 500

Request Bulk Quantity Quote
+91
Book cover type: Paperback
  • ISBN13: 9780415316170
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 356
  • Original Price: GBP 56.99
  • Language: English
  • Edition: N/A
  • Item Weight: 599 grams
  • BISAC Subject(s): Marketing / General

Unique in focus and with multifaceted approach, this topical book provides an excellent overview of current research and imparts key insights to illuminate the subject for both academics and practitioners alike.

S. Ratneshwar is Associate Professor of Marketing ans Ackerman Scholar at the University of Connecticut. He is also the Director of the Doctoral Program in Business Administration at the University of Connecticut.

Trusted for over 49 years

Family Owned Company

Secure Payment

All Major Credit Cards/Debit Cards/UPI & More Accepted

New & Authentic Products

India's Largest Distributor

Need Support?

Whatsapp Us