Think like a Brand, Not a Bank: 5 Practical Strategies to Unlock Innovation, Connect with Customers, and Grow

Name: Think like a Brand, Not a Bank: 5 Practical Strategies to Unlock Innovation, Connect with Customers, and Grow
Brand: Lioncrest Publishing
SKU: 9781544531243
Price: 1916.0 INR
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by Allison Netzer

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ISBN13: 9781544531243
Binding: Hardcover
Subject: N/A
Publisher: Lioncrest Publishing
Publisher Imprint: Lioncrest Publishing
Publication Date: August 30, 2022
Pages: 182
Original Price: GBP 20.99
Language: English
Edition: N/A
Item Weight: 368 grams
BISAC Subject(s): Advertising & Promotion, Consumer Behavior, and Marketing / Multilevel

About The Book

Harnessing brand power within financial services demands a new way of thinking. It's not quick. It's not easy. But it's a shift that any financial institution can adopt and it's worth the investment because great brands all speak the same language: returns. Great brands get great returns every time.

Cutting expenses and hoping for the best feel like safe solutions when business is unstable. But to be relevant today and ensure growth tomorrow, financial institutions should take a cue from consumer brands.

It's time to connect with customers and create meaningful experiences.

In Think like a Brand, Not a Bank, Allison Netzer and Liz High of Nymbus show banks and credit unions how to embrace their brand and reap the benefits. By introducing their five principles for growth, you'll learn how to shift your mindset, apply each principle, and utilize branding strategies for sustainable growth. With data-rich insight and real-life examples, Think like a Brand, Not a Bank is a compelling look at how financial institutions can build value now and create a roadmap for the future.

About The Author

High, Liz: - Liz High has shaped corporate and brand strategy utilizing data-driven insight in nearly every industry by drawing on extensive marketing agency experience. Liz has founded multiple successful marketing and insight agencies with clients ranging from Amazon and HBO to GE Money and Citibank.

Netzer, Allison: - Allison Netzer started her career at Dell, working across a range of cross-industry sales and marketing roles in the United States, India, and Japan. Over the past two decades, Allison has worked with brands like the Dallas Cowboys, Cisco, Southwest Airlines, and Aetna.

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