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Transforming Customer-Brand Relationships: Use Emotional Connection to Build Loyalty by Christina Garnett

Transforming Customer-Brand Relationships: Use Emotional Connection to Build Loyalty

by Christina Garnett
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Book cover type: Paperback
  • ISBN13: 9781398621329
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Kogan Page
  • Publisher Imprint: Kogan Page
  • Publication Date:
  • Pages: 288
  • Original Price: GBP 26.99
  • Language: English
  • Edition: N/A
  • Item Weight: 558 grams
  • BISAC Subject(s): Customer Relations

How can you move beyond transactions to create customer relationships that last?

Transforming Customer-Brand Relationships is a practical guide for mid-career marketers who want to develop strategies that build loyalty, strengthen emotional connections and deliver measurable results. Written by marketing strategist Christina Garnett, it combines proven principles, real-world examples and actionable tools to help you replace surface-level interactions with meaningful experiences that turn customers into brand advocates.

By taking a multidisciplinary approach, the book equips you to design strategies that resonate personally with audiences and align with long-term brand goals. You will learn how to:
- Implement social listening to uncover customer needs and opportunities
- Apply the customer voice to shape authentic brand experiences
- Optimize customer service to foster loyalty and advocacy
- Measure emotional engagement with metrics like Net Promoter Score and sentiment analysis

Transforming Customer-Brand Relationships helps you apply advanced marketing strategies that strengthen your professional credibility, expand your impact and create communities around your brand.

Themes include: strategy, principles, emotional engagement, customer voice, social listening, loyalty building

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