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Transitioned Media: A Turning Point Into the Digital Realm by Gali Einav

Transitioned Media: A Turning Point Into the Digital Realm

by Gali Einav
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Book cover type: Paperback
  • ISBN13: 9781461426370
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Publication Date:
  • Pages: 168
  • Original Price: EUR 99.99
  • Language: English
  • Edition: 2010
  • Item Weight: 276 grams
  • BISAC Subject(s): Advertising & Promotion, Economics / General, and Management Science

From the Back Cover
The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is one of the most fascinating times in the history of media. As digital technologies accelerate the pace of change in all facets of our lives, researchers and practitioners are exploring its impact on traditional media and social interaction. Transitioned Media brings together leading academics and media industry executives to identify and analyze the most transformative trends and issues. Themes include the effect of digital technologies on consumer behavior, new approaches to advertising and branding, social networks, the blogosphere and impact of "citizen" journalism, music and intellectual property rights, digital cinema, and video games. Underlying the chapters is an economic perspective, with an emphasis on how new business models are being developed that take the social dimensions of digital technologies into account. The result is a unique perspective on the digital media landscape and the forces that will shape it in the future.

Gali Einav was most recently the Director of Digital Technology Research at NBC Universal, where she oversaw strategic and consumer research across various digital technologies, including VOD, mobile, and online media. Building on her work at Columbia University's Interactive Design Lab, she has specialized in researching the use and content of interactive media, with a focus on the state of interactive television in the US and the UK. She has taught television and media studies at the New School of Communications in Tel Aviv, and has also worked as a senior producer and journalist in Israel, where she produced, researched, and brought to air numerous investigative reports, documentaries, and in-depth interviews. She holds a Ph.D. in Communications from Columbia University's School of Journalism and has contributed chapters to several publications, including Internet Television (Noam, et al., eds., Erlbaum, 2003), P2P Video (Noam and Pupillo, eds., Springer, 2008), and Television Goes Digital (Gerbarg, ed., Springer, 2009). Currently, she resides in Israel, consulting to digital media startups.

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