Turismo e Marketing Esperienziale: Principi, casi di studio e profili professionali. Seconda edizione aggiornata

Name: Turismo e Marketing Esperienziale: Principi, casi di studio e profili professionali. Seconda edizione aggiornata
Brand: Centro Studi Helios
SKU: 9788832060553
Price: 2481.0 INR
Availability: InStock

by Ignazio Caloggero

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ISBN13: 9788832060553
Binding: Paperback
Subject: N/A
Publisher: Centro Studi Helios
Publisher Imprint: Centro Studi Helios
Publication Date: May 19, 2026
Pages: 310
Original Price: GBP 21.69
Language: Italian
Edition: N/A
Item Weight: 540 grams
BISAC Subject(s): Marketing / General

About The Book

Il "Turismo Esperienziale" � oggi un termine ampiamente diffuso, ma non sempre utilizzato in modo corretto. Troppo spesso viene impiegato come semplice etichetta commerciale, applicata genericamente a offerte turistiche che, nella pratica, non possiedono le reali caratteristiche di un'autentica esperienza.
Diventa quindi fondamentale comprendere quali elementi distinguano una vera proposta esperienziale da una semplice attivit� turistica presentata come tale. Questa esigenza riguarda sia i turisti, chiamati a orientarsi tra numerose offerte, sia gli operatori del settore che desiderano progettare esperienze autentiche, coinvolgenti e di qualit�.
Di conseguenza, emerge la necessit�, applicando la metodologia del Quality Management, di fornire una risposta chiara alle seguenti domande:

Che cos'� il Turismo Esperienziale?
Quali caratteristiche definiscono le esperienze?
A quali attivit� possono essere applicati i principi esperienziali?
Come valutare la qualit� delle offerte esperienziali?
Quali sono le competenze professionali necessarie?

Il volume, giunto alla sua seconda edizione aggiornata, mira a fornire risposte concrete alle cinque questioni fondamentali formulate.

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