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TV Commercials: How to Make Them: Or, How Big Is the Boat? by Ivan Cury

TV Commercials: How to Make Them: Or, How Big Is the Boat?

by Ivan Cury
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Book cover type: Hardcover
  • ISBN13: 9781138131361
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Focal Press
  • Publication Date:
  • Pages: 246
  • Original Price: GBP 155.0
  • Language: English
  • Edition: N/A
  • Item Weight: 631 grams
  • BISAC Subject(s): Television / Direction & Production, Film / General, and Advertising & Promotion

Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.

Ivan Cury is a professor in the Communication Department of California State University, Los Angeles, where he has taught for the past fifteen years. He is also a producer and director of commercials, sitcoms, variety shows, documentaries, and daytime dramas such as The Young and the Restless. He has served as a judge for the Emmy's ACE and for the DGA awards. Before joining the department at Cal State, he taught for eleven years in the MPTV department at UCLA.

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