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Tweening the Girl: The Crystallization of the Tween Market by Sharon R. Mazzarella, Natalie Coulter

Tweening the Girl: The Crystallization of the Tween Market

by Sharon R. Mazzarella , Natalie Coulter
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Book cover type: Paperback
  • ISBN13: 9781433121753
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Peter Lang Inc., International Academic Publi
  • Publisher Imprint: Peter Lang Inc., International Academic Publi
  • Publication Date:
  • Pages: 191
  • Original Price: GBP 30.5
  • Language: English
  • Edition: New ed
  • Item Weight: 318 grams
  • BISAC Subject(s): Marketing / Research

Relying predominantly upon a textual analysis of trade publications from the 1980s and early 1990s, the book eloquently maps out the synergistic processes of the marketing, advertising, merchandising, and media industries as they slowly began to take interest in the girl and began to define her as a tween: an empowered female consumer who is no longer a child but not quite a teen.

Natalie Coulter (PhD, Simon Fraser University) is Assistant Professor of Communication Studies at York University. She is a founding member of ARCYP (Association for Research on the Cultures of Young People) and has published in a number of journals including the Canadian Journal of Communication and Jeunesse.

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