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Typologie der Kaufentscheidungen by Huber, Sebastian

Typologie der Kaufentscheidungen

by Sebastian Huber
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Book cover type: Paperback
  • ISBN13: 9783638649636
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 56
  • Original Price: USD 26.9
  • Language: German
  • Edition: N/A
  • Item Weight: 87 grams
  • BISAC Subject(s): Marketing / General

Studienarbeit aus dem Jahr 2004 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,7, Ludwig-Maximilians-Universität München (Psychologie), Sprache: Deutsch, Abstract: In der Literatur wird das Konsumentenverhalten schon seit längerer Zeit untersucht, wobei die ersten Bücher in den Jahren 1967 (Myers, Reynolds) und 1968 (Engel, Kollat, Blackwell) erschienen. Die Konsumentenforschung ist eine angewandte Verhaltenswissenschaft, mit dem Ziel, das Verhalten der Konsumenten zu erklären, d.h. Gesetzmä igkeiten über das Verhalten zu formulieren und zu prüfen, sowie an die Praxis weiterzugeben. Vor dem Hintergrund des theoretischen Zusammenhangs sieht der Autor folgende Problemstellung: Welche verschiedenen Einflussfaktoren wirken auf das Konsumentenverhalten und wie beeinflussen diese den Konsumenten? Welches Zusammenspiel gilt zwischen Konsumentenpersönlichkeit und Umwelt? Dominieren die emotionalen Prozesse über den kognitiven Entscheidungen?

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