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Umweltfreundliche Automobile by Irfan Sabir

Umweltfreundliche Automobile

by Irfan Sabir , Muzammil Safdar , Muhammad Shahnawaz
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Book cover type: Paperback
  • ISBN13: 9786209035128
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Verlag Unser Wissen
  • Publisher Imprint: Verlag Unser Wissen
  • Publication Date:
  • Pages: 80
  • Original Price: GBP 47.76
  • Language: German
  • Edition: N/A
  • Item Weight: 118 grams
  • BISAC Subject(s): Marketing / General

Die Verbraucher sind mittlerweile sehr umweltbewusst geworden. Dies spiegelt sich insbesondere in ihrem umweltfreundlichen Umgang mit Ressourcen wider. Aus Sicht der Unternehmen ist es daher unerl�sslich geworden, ihre Einstellungen genau zu verstehen, um ihr daraus resultierendes Verhalten vorherzusagen. In der Vergangenheit wurden in zahlreichen Forschungsbereichen umfangreiche Untersuchungen durchgef�hrt, um den Zusammenhang zwischen Einstellung und Verhalten zu verstehen. Diese Studie konzentrierte sich auf die Einstellung pakistanischer Verbraucher zur Umwelt im Allgemeinen und den Einfluss dieser umweltfreundlichen Einstellungen auf die Kaufabsicht f�r umweltfreundliche Autos. Die Grundlage dieser Untersuchung bildeten drei Schl�sselvariablen zur Messung der Einstellung zur Umwelt: Umweltverantwortung, Umweltwerte und Umweltwissen. Die wichtigsten Ergebnisse dieser Untersuchung sind, dass die Variable "Umweltwerte" das �kologische Verhalten der Verbraucher positiv beeinflusst, w�hrend Umweltwissen und Umweltverantwortung keinen Einfluss auf die Ver�nderung des �kologischen Verhaltens der Verbraucher in Pakistan haben.

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