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Un G��nese a la clientela femenina: C��mo transformar la experiencia del cliente para los consumidores m��s by Brennan, Bridget

Un G��nese a la clientela femenina: C��mo transformar la experiencia del cliente para los consumidores m��s

by Bridget Brennan
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Book cover type: Paperback
  • ISBN13: 9781418599492
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Harperenfoque
  • Publisher Imprint: Harperenfoque
  • Publication Date:
  • Pages: 240
  • Original Price: GBP 10.99
  • Language: Spanish
  • Edition: N/A
  • Item Weight: 250 grams
  • BISAC Subject(s): Customer Relations

Bridget Brennan, CEO de Female Factor, la firma de consultor�a m�s importante del mundo en marketing y ventas para mujeres, presenta los fundamentos para crear una experiencia de consumo centrada en el ser humano que ayude a las empresas a destacarse y hacer que la gente quiera entregarles su negocio.

La primera pregunta que le hacen los vendedores a Bridget Brennan, CEO de Female Factor, es siempre la misma: « C�mo puedo sobrevivir cuando los clientes tienen tantas opciones respecto de d�nde comprar mi producto? . Si bien hay muchas estrategias para crecer en ventas, la que ella visualiza es la que muchos vendedores pasar por alto, o sea, la m�s obvia: hacer que la experiencia del cliente sea tan grande que quieran invertir su tiempo y dinero con usted. Dado que las mujeres manejan entre el 70% y el 80% del presupuesto de consumo familiar y le otorgan un valor tan alto a la experiencia del servicio, esto parece no tener demasiada ciencia. Sentido com�n? S�. Pr�ctica com�n? No. En esta era tecnol�gica que se acelera vertiginosamente, hay una necesidad urgente de un nuevo modelo de ventas dirigido a la consumidora que empu�a h�bilmente su smartphone, instruida en Google, amante de las marcas, y que a menudo conoce m�s sobre los productos que desea adquirir que el mismo vendedor que se para frente a ella.

En este nuevo libro, Brennan brinda a los profesionales de ventas una gu�a para dominar las habilidades necesarias para la comercializaci�n en el siglo XXI.

X

Brennan, Bridget: -

Bridget Brennan es la directora ejecutiva de Female Factor, la firma de consultoría más importante del mundo en mercadeo y ventas para mujeres. Es la conferencista profesional número uno sobre el tema de las mujeres como consumidoras. En su trabajo, ha llevado a cabo investigaciones con miles de mujeres sobre sus hábitos de consumo y preferencias, y brinda asesoramiento a ejecutivos Fortune 500 y a equipos de ventas acerca del desarrollo de estrategias para hacer crecer sus negocios. Fue nominada como «Women to Watch 2016» en disrupción de ventas minoristas, por el comité de expertos Remodista.

En su trabajo en Female Factor, desarrolló un programa de capacitación en ventas que se ha implementado con éxito en las principales compañías de Estados Unidos, en industrias que van desde bienes de consumo a automotriz y hasta servicios financieros. Bridget también es escritora colaboradora de Forbes.com y habla con muchas de las compañías y marcas más renombradas del mundo y con miles de personas en conferencias en todo Estados Unidos y el mundo, incluso en países como India, México, Chile, Panamá, Irlanda, Francia, Bélgica, Italia, Honduras y El Salvador.

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