Une étude sur le comportement d'achat des consommateurs et la satisfaction des clients

Name: Une étude sur le comportement d'achat des consommateurs et la satisfaction des clients
Brand: Editions Notre Savoir
SKU: 9786209902055
Price: 5314.0 INR
Availability: InStock

by Sharvesh N , Devipriya B

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ISBN13: 9786209902055
Binding: Paperback
Subject: N/A
Publisher: Editions Notre Savoir
Publisher Imprint: Editions Notre Savoir
Publication Date: May 14, 2026
Pages: 52
Original Price: GBP 42.0
Language: French
Edition: N/A
Item Weight: 82 grams
BISAC Subject(s): Marketing / General

About The Book

Cette �tude intitul�e "Consumer Buying Behavior and Customer Satisfaction Towards Eye Plus Smart TVs" analyse les pr�f�rences et les niveaux de satisfaction des clients � Coimbatore. Le march� des t�l�viseurs intelligents en Inde conna�t une croissance rapide en raison des loisirs num�riques et de l'utilisation d'Internet. Eye Plus est une marque �mergente qui propose des t�l�viseurs intelligents abordables dot�s de fonctions modernes.L'�tude est bas�e sur une enqu�te men�e aupr�s de 120 personnes � l'aide d'un questionnaire structur�. Les r�sultats montrent que la plupart des consommateurs sont jeunes, qu'ils ont des revenus moyens et qu'ils utilisent r�guli�rement des t�l�viseurs intelligents. Le prix est le facteur le plus important qui influence les d�cisions d'achat, suivi par la qualit� de l'image et les fonctions intelligentes. La majorit� des personnes interrog�es ont achet� des t�l�viseurs Eye Plus, ce qui indique une bonne acceptation.Les niveaux de satisfaction de la client�le sont �lev�s, principalement en raison du rapport qualit�-prix et des performances du produit. Toutefois, le service apr�s-vente doit �tre am�lior�. De nombreux clients sont pr�ts � recommander la marque et � envisager de la racheter.L'�tude conclut qu'Eye Plus dispose d'un fort potentiel de croissance si elle am�liore la qualit� de ses services et ses caract�ristiques et si elle renforce ses strat�gies de marketing.

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Une étude sur le comportement d'achat des consommateurs et la satisfaction des clients

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