Vandele a la Mente, No a la Gente
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Neuroventas: la ciencia que permite vender m�s hablando menos.
HOY VENDER ES DEMASIADO DIF�CIL. NO SABEMOS POR QU� COMPRAMOS.
En un mundo competitivo, donde casi todos los servicios y productos se est�n volviendo un commodity, llega la ciencia m�s revolucionaria del mercado.
Aprende de forma pr�ctica y entretenida c�mo vender m�s hablando menos. El 85% de todo lo que el consumidor adquiere lo hace de forma inconsciente. Los seres humanos no saben por qu� compran lo que compran; con neuroventas descubriremos c�mo hacer que elijan tu producto o servicio sin hacer grandes esfuerzos.
CIENTOS DE EMPRESAS L�deres en veinte pa�ses venden con este conocimiento.
El autor junto con su equipo cient�fico, con sede en cinco pa�ses, ha transformado la cultura y los resultados de equipos comerciales y de ventas en cientos de empresas como Amway, IKEA, Kimberly Clark, Big Cola, Seguros Maphre, Telef�nica Movistar, Telmex, Claro, Sony, Samsung, Nestl�, Bayer, General Motors y otros grandes grupos del sector inmobiliario y publicitario.
Klaric, Jürgen: - Jürgen Klaric es el escritor y blogger en español más leído en el mundo y uno de los 10 influencers hispanos del momento; su vida transcurre entre sus investigaciones de conducta humana, basadas en antropología y neurociencia, y sus conferencias por todo el mundo. Con casi 7 millones de seguidores en las redes sociales y sus tres bestsellers, se ha convertido en un referente en el sector de la transformación personal.
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