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Verbraucherverhalten by Vettriselvan, R.

Verbraucherverhalten

by R. Vettriselvan , S. Michael
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Book cover type: Paperback
  • ISBN13: 9786207787418
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Verlag Unser Wissen
  • Publisher Imprint: Verlag Unser Wissen
  • Publication Date:
  • Pages: 60
  • Original Price: GBP 43.0
  • Language: German
  • Edition: N/A
  • Item Weight: 100 grams
  • BISAC Subject(s): Marketing / General

Online-Shopping ist der Prozess des Kaufs von Waren und Dienstleistungen von Händlern, die aufgrund des World Wide Web im Internet verkaufen. Die Händler verkaufen dann ihre Produkte an Menschen, die im Internet surfen. Der elektronische Handel hat das Leben von Einzelpersonen und Gruppen einfach und innovativ gemacht. Das Verhalten der Verbraucher beim Online-Einkauf unterscheidet sich von dem auf den physischen Märkten, wo sie das Produkt sehen können. Das Ziel der Untersuchung war es, das Verbraucherverhalten beim Online-Einkauf zu studieren; Fallstudie über elektronische Gadgets in Blantyre. Die Hauptforschungsfrage in dieser Arbeit ist, wie sich die Verbraucher beim Online-Einkauf verhalten. Die verwendeten Daten sind Primärdaten in Form eines Fragebogens, die Stichprobenziehung erfolgt durch Nicht-Wahrscheinlichkeitsstichproben; bei diesem Stichprobenverfahren wird die Wahrscheinlichkeit, dass jedes Element der Grundgesamtheit in der Stichprobe enthalten ist, nicht geschätzt. Bei dieser Art der Stichprobenziehung werden die Elemente für die Stichprobe vom Forscher bewusst ausgewählt, seine Auswahl der Elemente bleibt dominant. Datenanalyse mit Hilfe von Korrelationskoeffizienten und Prozenttabellen.

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