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Verbraucherverhalten by Shubha Ranjan Dutta

Verbraucherverhalten

by Shubha Ranjan Dutta
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Book cover type: Paperback
  • ISBN13: 9786208297299
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Verlag Unser Wissen
  • Publisher Imprint: Verlag Unser Wissen
  • Publication Date:
  • Pages: 188
  • Original Price: GBP 67.0
  • Language: German
  • Edition: N/A
  • Item Weight: 282 grams
  • BISAC Subject(s): Marketing / General

Es ist mir eine gro e Freude, den geschätzten Lesern die erste Ausgabe des Buches "Consumer Behavior" vorzustellen. Ich freue mich, dass nun eine englische Version des Themas für sie und andere, die während ihres Studiums englischsprachige Bücher lesen, zur Verfügung steht, nachdem ich Anfragen von Lesern nach der englischen Version des Buches erhalten habe. Dieses Buch ist nach dem B.com-Lehrplan der Universität Kalkutta und anderer Universitäten Bengalens konzipiert. Die Universität Kalkutta hat durch eine im Juli 2023 erlassene Verfügung mitgeteilt, dass das semesterweise Vier-Jahres-Programm (Hons. und Hons. mit Forschung) oder das Drei-Jahres-Programm (multidisziplinär) der UG-Studiengänge, wie es unter CCF, 2022, anwendbar ist, später, d.h. ab der akademischen Sitzung 2023-24, befolgt wird. Dieses Buch "Consumer Behavior" ist in einer klaren Sprache geschrieben, der Ansatz ist sehr einfach, so dass die Studenten das Thema leicht verdauen können. In Ermangelung von Lehrplänen anderer staatlicher Universitäten wurde dieses Buch so konzipiert, dass es neben dem B.Com. auch den Bedürfnissen von BBA-Studenten gerecht wird, nachdem enorme Anstrengungen unternommen wurden, um dieses Buch studentenfreundlich zu gestalten.

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