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Verbrauchervorlieben für organisierte Einzelhandelsgeschäfte by Tripathy, Priyanka

Verbrauchervorlieben für organisierte Einzelhandelsgeschäfte

by Priyanka Tripathy
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Book cover type: Paperback
  • ISBN13: 9786208277482
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Verlag Unser Wissen
  • Publisher Imprint: Verlag Unser Wissen
  • Publication Date:
  • Pages: 112
  • Original Price: GBP 51.0
  • Language: German
  • Edition: N/A
  • Item Weight: 177 grams
  • BISAC Subject(s): Marketing / General

Das Buch "CONSUMER PREFERENCES FOR ORGANIZED RETAIL OUTLETS" ist in erster Linie als Lehrbuch für Management-Studenten gedacht. Darüber hinaus führt der Text die Studenten in das sich schnell verändernde Einzelhandelsumfeld ein. Die Studenten erhalten einen praktischen Einblick in die rasante Entwicklung der Welt. Neben nützlichen Informationsquellen zu neuen Einzelhandelsformaten und Perspektiven des Einzelhandelsmanagements gibt es eine Vielzahl von Hilfsmitteln wie Kästen und Tabellen, die den Studierenden eine anpassungsfähigere Sichtweise bieten und ihnen das Thema erleichtern. Der indische Einzelhandelssektor befindet sich im Wandel und der aufstrebende Markt erlebt eine bedeutende Veränderung seines Wachstumsmusters. Sowohl bestehende als auch neue Akteure experimentieren mit neuen Einzelhandelsformaten. Diese organisierten Einzelhandelsgeschäfte bieten den Kunden eine gro e Auswahl und ein ideales Einkaufserlebnis mit einer Verschmelzung von Produkt, Unterhaltung und Service unter einem Dach. Die sich ändernden Geschmäcker und Vorlieben der Verbraucher führen zu einem radikalen Wandel der Lebensstile und des Ausgabeverhaltens, was wiederum zu einem Anstieg neuer Geschäftsmöglichkeiten führt.

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