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Verbraucherwissenschaften: Rahmenbedingungen, Forschungsfelder Und Institutionen by Peter Kenning

Verbraucherwissenschaften: Rahmenbedingungen, Forschungsfelder Und Institutionen

by Peter Kenning , Andreas Oehler , Lucia A. Reisch
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Book cover type: Paperback
  • ISBN13: 9783658299347
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Publication Date:
  • Pages: 596
  • Original Price: EUR 65.41
  • Language: German
  • Edition: 2., Uberarb. U.
  • Item Weight: 953 grams
  • BISAC Subject(s): Marketing / General

In diesem Buch wird das vielf�ltige Themenfeld der Verbraucherwissenschaften wissenschaftlich-konzeptionell definiert, skizziert und strukturiert. Ausgew�hlte Problemfelder der Verbraucherwissenschaften und der Verbraucherpolitikberatung stehen im Fokus wie z.B. Finanzen, Digitale Welt, Energie, Ern�hrung, Nachhaltigkeit und Gesundheit. Ausgewiesene Expertinnen und Experten stellen die wichtigsten Themengebiete systematisch vor und betrachten Verbraucherinnen und Verbraucher zus�tzlich aus der Praxisperspektive.

In der 2. Auflage wurden alle Beitr�ge aktualisiert und neue Beitr�ge hinzugef�gt. Ber�cksichtigt wurden dabei auch die Entwicklungen in der Digitalen Welt, die derzeit zunehmend Einfluss auf das Erleben und Verhalten der Verbraucherinnen und Verbraucher haben und mit der Herausbildung zahlreicher Ph�nomene, Institutionen und Funktionen einhergehen. Insbesondere wurden das Kapitel III, das sich"der "Digitalisierung in den Verbraucherwissenschaften" widmet, sowie das Kapitel IV zum Thema "Institutionen, Organisationen und Akteure" neu strukturiert und erweitert.

Der Inhalt

    Definitionen, begriffliche Abgrenzung und Entwicklungspfade der Verbraucherwissenschaften
  • Rahmenbedingungen aus wirtschaftswissenschaftlicher, historischer, technologischer, politikwissenschaftlicher, soziologischer und rechtlicher Perspektive
  • Wesentliche Forschungsfelder
  • Innovative Ans�tze der Verbraucherwissenschaften
  • Institutionen, Organisationen und Akteure

Univ.-Prof. Dr. Peter Kenning ist Inhaber des Lehrstuhls für Betriebswirtschaftslehre, insbesondere Marketing an der Heinrich-Heine-Universität Düsseldorf. Er ist Vorsitzender des Sachverständigenrats für Verbraucherfragen im Bundesministerium der Justiz und für Verbraucherschutz (BMJV).

Univ.-Prof. Dr. Andreas Oehler ist Inhaber des Lehrstuhls für Betriebswirtschaftslehre, insbesondere Finanzwirtschaft, an der Universität Bamberg. Er ist u.a. Direktor der Forschungsstelle "Verbraucherfinanzen und Verbraucherbildung" und Vorsitzender des Verwaltungsrats der Stiftung Warentest.

Prof. Dr. Lucia A. Reisch ist Verhaltensökonomin und Konsumforscherin. Sie ist Full Professor an der Copenhagen Business School sowie Direktorin des Forschungszentrums Verbraucher, Markt und Politik an der Zeppelin Universität Friedrichshafen.


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