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Verkaufsgesprächsführung by Uwe Jager

Verkaufsgesprächsführung

by Uwe Jager
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Book cover type: Paperback
  • ISBN13: 9783486583991
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Walter de Gruyter
  • Publisher Imprint: Walter de Gruyter
  • Publication Date:
  • Pages: 256
  • Original Price: GBP 37.0
  • Language: German
  • Edition: N/A
  • Item Weight: 418 grams
  • BISAC Subject(s): Management, Marketing / General, and General

Welche kommunikativen Verhaltensregeln können Verkäufer nutzen und wie werden diese von professionellen Einkäufern interpretiert? Welche Gesprächsverläufe können sich im Verkaufszyklus ergeben und wie sollten Verkäufer hierbei agieren? Wer auf diese Fragen eine Antwort sucht, sollte dieses Buch lesen. Vor diesem Hintergrund erhält der Leser einen Überblick über die wichtigsten Gesprächsinhalte im Verkaufszyklus. Phasenspezifische Handlungsempfehlungen unterstützen die Vorbereitung einer kundenorientierten und situationsgerechten Gesprächsführung. Das Lehrbuch dient dem Leser als Strukturierungshilfe bei der Suche nach eigenen Qualifizierungspotenzialen und liefert Denkanstö e für die schrittweise Optimierung des Gesprächsverhaltens. Das Buch richtet sich an Personen, die sich im wissenschaftlichen Umfeld mit dem Thema Verkaufsgesprächsführung befassen, an Verkaufstrainer und an Verkäufer im Business-to- Business-Sektor.

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