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Vermarktung und Verkauf von Immobilien by Illing, Maximilian

Vermarktung und Verkauf von Immobilien

by Maximilian Illing
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Book cover type: Paperback
  • ISBN13: 9783668946408
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 24
  • Original Price: USD 25.5
  • Language: German
  • Edition: 1. Auflage
  • Item Weight: 41 grams
  • BISAC Subject(s): Marketing / General

Studienarbeit aus dem Jahr 2019 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,3, Fachhochschule Erfurt, Veranstaltung: Grundlagen der Vertriebspolitik, Sprache: Deutsch, Abstract: Die vorliegende Arbeit setzt sich mit dem Vertrieb mit Immobilien auseinander. Im Jahr 1943 schuf der Psychologe Abraham Maslow seine berühmte Bedürfnispyramide, in welcher die Bedürfnisse des Menschen nach ihrer Wichtigkeit hierarchisch geordnet werden. Direkt nach den zum Überleben notwendigen Grundbedürfnissen, wie Nahrung, Trinken und Schlaf, reiht sich bereits das Wohnen als Untergruppe der Sicherheitsbedürfnisse ein. Man kann davon ausgehen, dass Immobilien im Leben der Menschen eine zentrale Rolle spielen. Neben dem Wohnen finden in Immobilen auch die Freizeit und die Arbeit überwiegend in Immobilen statt. Aufgrund ihrer schieren Grö e prägen Immobilien unsere Umwelt, wie kein anderes Wirtschaftsgut und sind von gro er Bedeutung für die deutsche Volkswirtschaft. Mit einem so speziellen Wirtschaftsgut, wie einer Immobilie, kommen ebenfalls Besonderheiten im Marketing mit einher, auf welche sich der Bereich des Immobilenvertriebs spezialisiert hat. Der Immobilienvertrieb gehört zu den Königsdisziplinen im Zusammenhang mit Vermarktung und Verkauf. Dies erklärt sich in erster Linie damit, dass der Kauf einer Immobilie mit einem gro en Investitionsvolumen in Verbindung steht und einer Kaufentscheidung in aller Regel ein umfangreicher und wohldurchdachter Entscheidungsprozess vorausgeht. Doch bevor es weiter um die Besonderheiten von Immobilien geht und wie sich diese sich von anderen Wirtschaftsgütern differenzieren lassen. Darauf folgen die Konsequenzen für die Distribution und den Vertrieb der Immobilien, welche aus deren Besonderheiten resultieren und den Immobilienvertrieb somit prägen. Um das Fundament für die folgenden Gliederungspunkte zu legen, folgt auf diese Einleitung eine kurze Definition von Immobilien, sowie ein Einblick in Distributions- und Vertri

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