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Vertrieb und E-Commerce by Gabriel Malongo Mpidi

Vertrieb und E-Commerce

by Gabriel Malongo Mpidi , Montana Joshua Mbi Mbambi
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Book cover type: Paperback
  • ISBN13: 9786208955113
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Verlag Unser Wissen
  • Publisher Imprint: Verlag Unser Wissen
  • Publication Date:
  • Pages: 112
  • Original Price: GBP 59.94
  • Language: German
  • Edition: N/A
  • Item Weight: 159 grams
  • BISAC Subject(s): Marketing / General

Das Buch "Vertrieb und E-Commerce" analysiert die Entwicklung des Vertriebs im digitalen Zeitalter, das durch den Aufschwung des E-Commerce und die Integration von physischen und digitalen Kan�len gepr�gt ist. Er beginnt mit einer Definition der Vertriebsarten (intensiv, selektiv, exklusiv) und ihrer strategischen Rolle. Anschlie end untersucht es die digitale Transformation, die Auswirkungen von Marktpl�tzen, sozialen Netzwerken und Technologien wie KI oder Augmented Reality. Das Buch geht auf neue Omnichannel-Strategien, die Bedeutung von Logistik und Merchandising und die Herausforderungen im Zusammenhang mit der Nachhaltigkeit des Online-Handels ein. Schlie lich werden die Zukunftsperspektiven beleuchtet: Personalisierung, Automatisierung und Umweltverantwortung.

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