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Vie privée et divulgation de données personnelles sur internet by Miltgen-C

Vie privée et divulgation de données personnelles sur internet

by Miltgen-C
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Book cover type: Paperback
  • ISBN13: 9786131506574
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Univ Europeenne
  • Publisher Imprint: Univ Europeenne
  • Publication Date:
  • Pages: 340
  • Original Price: GBP 80.0
  • Language: French
  • Edition: N/A
  • Item Weight: 499 grams
  • BISAC Subject(s): Marketing / General

Les entreprises doivent récolter des informations nominatives sur leurs clients, afin de leur faire des propositions commerciales attractives et ainsi les fidéliser. Toutefois, cette collecte de données personnelles et l'utilisation qui en est faite se heurtent au droit au respect de la vie privée des personnes. Ce phénomène est d'autant plus prégnant sur Internet, qui constitue donc un excellent terrain d'application. L'objectif de cet ouvrage est alors d'expliquer les réponses des consommateurs français face aux sollicitations d'informations personnelles dont ils font l'objet lors de leurs contacts avec les entreprises. Notre travail s'appuie sur une revue de la littérature et sur deux études empiriques et propose d'identifier l'ensemble des facteurs susceptibles d'influencer le comportement des consommateurs. Les résultats montrent notamment que l'individu se décide davantage en fonction de la situation dans laquelle il se trouve au moment de la sollicitation que d'après ses convictions personnelles en terme de vie privée. Par ailleurs, l'impact de la politique de respect de la vie privée mise en oeuvre par le site et de la quantité de données demandées au client est vérifié.

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