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Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships

by Barbara Ciaramitaro
Save 17% Save 17%
Current price ₹18,361.00
Original price ₹22,034.00
Original price ₹22,034.00
Original price ₹22,034.00
(-17%)
₹18,361.00
Current price ₹18,361.00

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Book cover type: Hardcover
  • ISBN13: 9781616928087
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 400
  • Original Price: GBP 144.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1202 grams
  • BISAC Subject(s): Customer Relations

With the rise of the collaborative Web 2.0 technologies, the face of e-commerce has evolved from a static presentation of products and services to an interactive participatory relationship with customers. Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of internet technologies to create a more immersive experience for customers. Containing current research on various aspects of the use of virtual worlds, this book includes a discussion of the elements of virtual worlds; the evolution of e-commerce to virtual commerce (v-commerce); the convergence of online games and virtual worlds; current examples of virtual worlds in use by various businesses, the military, and educational institutions; the economics of virtual worlds: discussions on legal, security and technological issues facing virtual worlds; a review of some human factor issues in virtual worlds; and the future of virtual worlds and e-commerce.

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