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Voitures respectueuses de l'environnement by Irfan Sabir

Voitures respectueuses de l'environnement

by Irfan Sabir , Muzammil Safdar , Muhammad Shahnawaz
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Book cover type: Paperback
  • ISBN13: 9786209040245
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Editions Notre Savoir
  • Publisher Imprint: Editions Notre Savoir
  • Publication Date:
  • Pages: 80
  • Original Price: GBP 47.76
  • Language: French
  • Edition: N/A
  • Item Weight: 118 grams
  • BISAC Subject(s): Marketing / General

Les consommateurs sont devenus tr�s soucieux de l'environnement. Cela se refl�te notamment dans leurs pratiques d'utilisation �cologique des ressources. Du point de vue des entreprises, il est devenu essentiel de bien comprendre leurs attitudes afin de pr�voir leurs comportements. Dans le pass�, de nombreuses recherches ont �t� men�es dans divers domaines afin de comprendre la relation entre les attitudes et les comportements. Cette �tude particuli�re s'est concentr�e sur l'attitude des consommateurs pakistanais envers l'environnement en g�n�ral et sur l'influence de ces attitudes respectueuses de l'environnement sur leurs intentions d'achat de voitures �cologiques. Cette recherche s'appuie sur trois variables cl�s permettant de mesurer l'attitude environnementale, � savoir: la responsabilit� environnementale, les valeurs environnementales et les connaissances environnementales. Les conclusions importantes de cette recherche sont que la variable valeur environnementale influence positivement le comportement �cologique des consommateurs, tandis que les connaissances et la responsabilit� environnementales n'ont aucun impact sur le changement du comportement �cologique des consommateurs au Pakistan.

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