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Webvertising: The Ultimate Internet Advertising Guide by Scn Education B. V.

Webvertising: The Ultimate Internet Advertising Guide

by Scn Education B. V.
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Book cover type: Paperback
  • ISBN13: 9783322867957
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Vieweg+teubner Verlag
  • Publication Date:
  • Pages: 261
  • Original Price: EUR 49.99
  • Language: English
  • Edition: Softcover Repri
  • Item Weight: 473 grams
  • BISAC Subject(s): Engineering (General), Electronic Commerce, and Marketing / General

From the Back Cover
It is clear that the costs, strategies and effectiveness of Internet marketing differ greatly from conventional marketing. This book contains a wide range of white papers and case studies written by specialists, which inform you on how to exploit the new advertising trend. The information details the best strategies and will save you a great deal of time and money.

The Publishing department of SCN Education was founded in 1998 and has built a solid reputation with the production of the HOTT Guide series. In their research activities for the HOTT Guide series they have established a broad network of IT-specialists (leading companies, researchers, etc) who have contributed to the books.

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