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Werbeerfolgskontrolle by Eickholt, Thorsten-Simon

Werbeerfolgskontrolle

by Thorsten-Simon Eickholt
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Book cover type: Paperback
  • ISBN13: 9783640172689
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 64
  • Original Price: USD 26.9
  • Language: German
  • Edition: N/A
  • Item Weight: 96 grams
  • BISAC Subject(s): Marketing / General

Studienarbeit aus dem Jahr 2007 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, FOM Hochschule für Oekonomie & Management gemeinnützige GmbH, Neuss früher Fachhochschule, Veranstaltung: Marketing, Sprache: Deutsch, Abstract: 1.2 Ziel der Arbeit Diese Arbeit soll einen Überblick über das Themengebiet der Werbeerfolgskontrolle und der zugehörigen Ma nahmen und Methoden verschaffen und auf die verschiedenen Möglichkeiten und Probleme der Erstellung einer solchen Analyse eingehen. 1.3 Vorgehensweise Eingangs soll eine Definition und Abgrenzung der Begrifflichkeiten Werbeerfolg und Werbewirkung, sowie deren jeweiliger Kontrollbegriff die Grundlage für eine genauere Betrachtung liefern. Darauf aufbauend werden die Werbewirkungskontrolle und die zugrunde liegende Methodik dargestellt, die dann zur weiteren Erörterung der Werbeerfolgskontrolle dienen soll. Anschlie end wird die Werbeerfolgskontrolle selbst betrachtet und in die Teilbereiche ökonomische und psychografische Werbeerfolgskontrolle eingeordnet. Abschlie end soll ein Beispiel aus der betrieblichen Praxis die dargestellten Sachverhalte anschaulich machen.

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