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Where Are The Customers?

by David Khazai
Save 13% Save 13%
Current price ₹3,395.00
Original price ₹3,920.00
Original price ₹3,920.00
Original price ₹3,920.00
(-13%)
₹3,395.00
Current price ₹3,395.00

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Book cover type: Paperback
  • ISBN13: 9781456497231
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Publication Date:
  • Pages: 138
  • Original Price: USD 39.99
  • Language: English
  • Edition: N/A
  • Item Weight: 195 grams
  • BISAC Subject(s): Sales & Selling / General

Independent retailers have been losing sales to big box stores and eCommerce websites for the past decade. This trend coupled with the recent economic climate has sent the pain level through the roof for traditional retailers. Where Are The Customers provide practical, hands on tools and advice for how retailers can create a sustainable competitive advantage and thrive in these challenging times. Based on decades of proven retail sales experience, David Khazai provides insight into consumer buying behavior and retail sales strategy. and shows how retailers can maximize their sales and profitability in today's competitive environment.

Author David Khazai comes by his unparalleled experience and knowledge of retail sales the old-fashioned way - his family has been in the business for decades. Directly involved for much of his life in every phase of the Oriental rug industry, from design to production, from distribution to wholesale and retail sales, David is recognized nationally and internationally for his industry expertise in the Oriental rug business. Perhaps more importantly, he has brought new world thinking to an old world enterprise, through leveraging the use of technology. Throughout his career, the key to David's success has been an ability to anticipate new technological developments on both the operational and marketing sides of retail business. An avid and extensive reader, he stays on top of changing consumer and marketplace dynamics and how they affect the sales environment, and uses this knowledge and information to develop and enhance his retail solutions. David's passion for the independent retailer led to the creation of his company, Innovations International, which provides technology solutions that allow retailers to thrive in an increasingly difficult environment.

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