Wie KI Das Marketing Neu Definiert: Die Neue Ära Der Kundenbindung

Name: Wie KI Das Marketing Neu Definiert: Die Neue Ära Der Kundenbindung
Brand: Atlantic Books
SKU: 9783658449919
Price: 2746.0 INR
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by Almaz Andezion

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ISBN13: 9783658449919
Binding: Paperback
Subject: N/A
Publisher: Springer Gabler
Publisher Imprint: Springer Gabler
Publication Date: August 28, 2024
Pages: 162
Original Price: EUR 37.374
Language: German
Edition: 2024
Item Weight: 218 grams
BISAC Subject(s): Customer Relations

About The Book

Marketing, einst eine Spielwiese für kreative Köpfe, wird heute durch datengetriebene Ansätze und automatisierte Lösungen neu definiert. Der Kundenservice, der traditionell auf emotionaler und menschlicher Interaktion beruhte, wird durch KI-Chatbots und automatisierte Supportsysteme ersetzt, die rund um die Uhr verfügbar sind und eine sofortige Reaktion ermöglichen.

Doch wie funktioniert das genau, welche Algorithmen stecken hinter Bots, Chat, Personalisierung und Co.? Wie sieht ein zeitgemä er Kundenservice oder personalisiertes Marketing aus, welche Rolle spielt der Mensch in all diesen Systemen in Zukunft? Wenn diese Fragen Sie aktuell beschäftigen, bietet dieses Buch einen umfassenden Überblick über die neuesten Entwicklungen und Anwendungen und zahlreiche Best-Practice-Beispiele.
Dieses Buch richtet sich an Fach- und Führungskräfte aus den Bereichen Marketing, Kundenservice und Vertrieb, die KI zur Produktivitätssteigerung einsetzen wollen. An Führungskräfte, die den Spagat zwischen Wirtschaftlichkeit und Ängsten der Mitarbeiter meistern müssen, und an alle, die verstehen wollen, wie KI Marketing, Vertrieb und Kundenservice verändert hat und weiter verändern wird.

About The Author

Almaz Andezion ist eine erfahrene Marketingexpertin. Sie unterstützt Unternehmen bei der Entwicklung erfolgreicher Customer-Experience-Strategien. Mit mehr als zwölf Jahren Erfahrung im internationalen Marketing und Produktmanagement verfügt sie über umfassende Kenntnisse und Fähigkeiten, um Unternehmen dabei zu helfen, ihre Markenbekanntheit zu steigern und Kundenbeziehungen aufzubauen, die auf Vertrauen und Loyalität basieren.

Almaz Andezion hat ihre Fähigkeit, Kundenbedürfnisse und Markttrends zu analysieren, bereits bei der erfolgreichen Einführung mehrerer Produkte auf dem Weltmarkt unter Beweis gestellt. Sie weiß um die Bedeutung der Identifizierung von Kundenbedürfnissen und -erwartungen und setzt ihre Expertise zur Unterstützung von Unternehmen bei der Anpassung ihrer Produkte und Dienstleistungen an diese Bedürfnisse ein. Sie hat umfangreiche Erfahrung bei der Betreuung von Großkunden und der Verhandlung von Verträgen, was ihr beim Aufbau von Kundenbeziehungen und der Entwicklung langfristiger Partnerschaften hilft. Sie ist in der Lage, Kundenbedürfnisse zu verstehen und ihre Strategien entsprechend anzupassen, um die Zufriedenheit ihrer Kunden sicherzustellen.

Als Marketingexpertin verfügt Almaz Andezion auch über ein umfassendes Wissen in Bezug auf die verschiedenen Marketingkanäle und -technologien. Sie unterstützt Unternehmen bei der Entwicklung von Marketingstrategien und Verkaufsförderungsmaßnahmen, die die Aufmerksamkeit und das Interesse der Kunden wecken. Almaz Andezion verfügt über umfangreiche Erfahrung in der Beratung von Unternehmen, um erfolgreiche Customer-Experience-Strategien zu entwickeln, die sowohl die Kundenbindung verbessern und den Umsatz steigern als auch die Kosteneffizienz erhöhen.

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