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Winning Global Markets: How Businesses Invest and Prosper in the World's High-Growth Cities by Philip Kotler

Winning Global Markets: How Businesses Invest and Prosper in the World's High-Growth Cities

by Philip Kotler
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Book cover type: Hardcover
  • ISBN13: 9781118893814
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 288
  • Original Price: USD 29.95
  • Language: English
  • Edition: N/A
  • Item Weight: 481 grams
  • BISAC Subject(s): Marketing / General

From the Back Cover

Winning Global Markets: How Businesses Invest and Prosper in the World's High-Growth Cities is a resource for business leaders and marketing managers who want to optimize their company's value by picking the top global urban markets in which to invest. It is also a valuable reference for political and civic leaders of global cities who must foster economic growth by attracting multinational corporation investment.

Throughout the book, leading international marketing experts Philip and Milton Kotler make a compelling case why the future of marketing must focus on top global cities and their metro regions. The large cities of the world have an 80 percent higher per-capita GDP than their host nation economies. While emerging city markets are experiencing accelerated growth, major cities in the United States and Europe are declining in population, and their consumption, trade, and investment is weakening. In the near future, 600 global cities will account for 65 percent of the global gross domestic product and 440 of these cities will be in the developing world.

As this paradigm continues to shift away from the West and toward Asia, South America, Africa, and the Middle East, the vast majority of consumer and middle-income households will be in developing regions. Savvy multinational companies will focus their attention on growing city regions in emerging markets.

Winning Global Markets offers the strategies leaders need to adapt and invest wisely, especially in the burgeoning cities of China, Brazil, India, and other rapidly growing markets.

PHILIP KOTLER is the S.C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management, and one of the world's leading authorities on markets and marketing. He is the author or coauthor of Market Your Way to Growth, Good Works!, Marketing 3.0, and other best-selling titles from Wiley.

MILTON KOTLER is Chairman of Kotler Marketing Group (KMG) USA, headquartered in Washington, D.C. and Kotler Marketing Group China, headquartered in Beijing, with offices in Shenzhen, Shanghai and Wuhan. KMG China is recognized as the #1 marketing strategy consultancy in China. He is author of A Clear-Sighted View of Chinese Business Strategy (2004, Remnin University Press) and coauthor with Philip Kotler of Market Your Way to Growth: 8 Ways to Win (2013, Wiley); and a frequent contributor to the China Business Press. He is a leading marketing strategist and urban and community development expert, noted for his classic 1969 book Neighborhood Government (Lexington, 2004).

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