Winning With Ancient Wisdom Negotiation Strategies From Asia and Europe
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Throughout history and across the world, powerful negotiation strategies have been passed down from generation to generation. In Asia, this wisdom is shared through idioms and set phrases-such as the 36 Chinese Stratagems. In Europe, these strategies are often found in fables, among the renowned La Fontaine fables, and inspired by the famous fables of Aesop from ancient Greece.
These time-tested strategies have shaped lives, businesses, and societies for millennia. Filled with easy-to-remember stories, detailed explanations on how each strategy works to gain clarity, control, and influence, this guide offers practical advice to negotiate with confidence, across Asia, Europe, and throughout the world.
In negotiation, winners are those who come prepared-with defined objectives and a thoughtful strategy. Those who fail to prepare, lacking clarity and strategy, quickly find themselves at a disadvantage.
By mastering this knowledge, you will learn to anticipate your counterpart's moves, avoid pitfalls, identify opportunities, and build a strong reputation. Be prepared to achieve your goals and seize success in a globalized world.
Déal, Jean Baptiste: - Jean Baptiste Déal is the founder of the Déal Negotiation Institute, whose mission is to empower individuals and organizations to negotiate confidently across cultures, with a particular focus on Asia and Europe. With over 20 years of professional experience, Jean-Baptiste has represented the interests of a diverse range of parties-including investors, vendors, buyers, and government agencies-always striving to achieve the best possible outcomes. Born and raised in France, Jean Baptiste studied Mandarin at the Beijing Language and Culture University and earned an MBA from the Hong Kong University of Science & Technology. He also completed Harvard's prestigious Program on Negotiation. Fluent in Mandarin, French, and English, he possesses deep cultural insight and sensitivity. He is the author of Winning With Ancient Wisdom: Negotiation Strategies From Asia and Europe, blending time-tested wisdom with practical negotiation techniques.
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