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Wirtschaftliche Werbelehre by Rudolf Seyffert

Wirtschaftliche Werbelehre

by Rudolf Seyffert
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Book cover type: Paperback
  • ISBN13: 9783663124986
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Publication Date:
  • Pages: 241
  • Original Price: EUR 51.39
  • Language: German
  • Edition: 4. Aufl. 1952
  • Item Weight: 345 grams
  • BISAC Subject(s): Marketing / General

einer Ware A. Vornahme der Marktanalyse: 1. Marktabgrenzung, Bestimmung des Absatzfeldes (bei der Werbeplanung: des Streu- feides). Es erfolgt zunächst eine rohe Eingrenzung, die end- gültige erst nach der Absatzanalyse, die den Umfang der Absatz- möglichkeiten im wahrscheinlichen Absatzfeld genau aufzeigt. 2. Ab s atz - und K 0 n s u m m a r k t an a I y se. In Form der I n t rod u k t ion san a 1 y s e durchzuführen als Analysen von W'a r e 1 Bedarf Verbrauch I r zum Teil sich überschneidend. Werbung I Absatz Wettbewerb, B. Bestimmung der Absatzmethode auf Grund der Ergebnisse der Absatz- und Konsummarktanalyse: 1. Be s tim m u n g der Pr i n z i pie n der Ab s atz t e eh n i k (an wen soll verkauft werden? welche Verkaufsform? usw.); 2. Aus w a h 1 der ein z eIn e n A b s atz weg e (vor allem unter Kostengesichtspunkten).

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