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Writing a Results-Driven Marketing Plan: The Nonprofit's Guide to Making Every Dollar Count - 2nd Edition by Tiffany A. Meyer

Writing a Results-Driven Marketing Plan: The Nonprofit's Guide to Making Every Dollar Count - 2nd Edition

by Tiffany A. Meyer
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Book cover type: Paperback
  • ISBN13: 9781453822128
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Publication Date:
  • Pages: 258
  • Original Price: USD 24.95
  • Language: English
  • Edition: N/A
  • Item Weight: 518 grams
  • BISAC Subject(s): Marketing / General

It's a Vast Wilderness Out There ...Where is Your Nonprofit Headed? This fully revised, 2nd edition handbook offers far more than step-by-step guidance to create the most user-friendly and effective marketing plan you've ever written. And that's because in the increasingly hypercompetitive landscape in which nonprofits now operate, even the best marketing plans won't be successful unless what it is you're marketing is worth promoting in the first place. Unfortunately, many nonprofit marketers find themselves stuck in a very costly, reactive marketing cycle, as unsure of the landscape in which they're operating as they are in articulating who they are and what they do, or if the promotion route they're investing in will get them where they need to go. Regardless the impetus perpetuating this cycle, the substantial cost is without question-in misdirected time, precious resources, and energy, contributing as well to substantial staff burnout, and ultimately a lesser impact on the individuals and communities you serve. With all that's at stake, nonprofits can no longer afford to spend another minute-or another dime-operating without crystal clarity: of the critical relationship between effective marketing and your organization's financial sustainability; of what it is that makes your organization remarkable; of the nuances of the landscape in which you are operating; and ultimately, of what you need to do to stand out, grab your customer's attention, and build evangelists for your work. This handbook will guide you to do just that. Nonprofit-focused concepts, worksheets, and plan samples guide you to: * Clarify and communicate what makes your nonprofit remarkable * Eliminate costly, re-active marketing strategies * Respond to a rapidly shifting industry landscape or unexpected funding roadblocks intelligently * Better leverage existing resources for substantially improved marketing results * Build a thriving nonprofit brand from the inside out

Founder of Results-Driven Marketing Mastery (www.results-drivenmarketing.com) and President of Numa Marketing (www.numamarketing.com), Tiffany Meyer has spent more than 15 years advising nonprofits and small businesses how to thrive by clarifying and communicating what makes their organization remarkable. Her work has taken her to the grassroots trenches of social causes, the upper rungs of multi-million dollar corporations, the small town classrooms of public school districts, the elder councils of Tribal Communities, and the ad hoc meeting rooms of hometown small businesses. Meyer is dedicated to strengthening the capacity and competitive health of small businesses and nonprofits from the inside out. Her consulting relationships offer clients invaluable insight, personalized attention, a great sense of humor, and a commitment to your financial sustainability. Meyer holds a BA in English and Writing from Oregon State University and is a proud alum of the National Outdoor Leadership School. She is the author of Writing a Results-Driven Marketing Plan: The Nonprofit's Guide to Making Every Dollar Count. She is currently on the board of directors of Bag&Baggage Productions, a professional theatre company in Hillsboro, Oregon. She is a former board member of the Oregon Columbia International Association of Business Communicators, and the Oregon Network for Compassionate Communication. She is also actively involved with the Oregon Entrepreneur Network, the American Marketing Association, and the Portland Business Alliance, as well as a regular contributor to the Network for Good's Nonprofit 911 Training Center.

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