Writing From the Inside Out: How Purpose, Storytelling, and Action Come Together

Name: Writing From the Inside Out: How Purpose, Storytelling, and Action Come Together
Brand: Octopus & Ink Press
SKU: 9798993760810
Price: 1495.0 INR
Availability: InStock

by Michele Bianchi , Elanor Dehart , Pauline Cremer

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ISBN13: 9798993760810
Binding: Paperback
Subject: N/A
Publisher: Octopus & Ink Press
Publisher Imprint: Octopus & Ink Press
Publication Date: March 4, 2026
Pages: 186
Original Price: USD 20.95
Language: English
Edition: N/A
Item Weight: 295 grams
BISAC Subject(s): Marketing / General

About The Book

"Humans understand the world through stories, and this book will help you tell them better!"

-Bill McKibben, co-founder and senior advisor at 350.org and author of The End of Nature

Writing From the Inside Out is a practical guide for leaders, entrepreneurs, and communicators who want to lead with their values and use writing to influence, inspire change, and build community. When messages are disconnected from what we stand for, audiences tune out. But when our words reflect real conviction and invite people into a shared purpose, they become a force for belonging and collective action.

This book shows how purpose, storytelling, and action come together to build real influence.

Drawing from more than thirty years working inside mission-driven companies, including Patagonia and IKEA, Michele Bianchi offers a simple way to connect values with voice, and voice with behavior. Readers learn how to frame a mission, shape a narrative, and communicate in ways that help people care, remember, and respond.

Inside, you'll find:

How to articulate your vision, mission, and values in language people can trust
Six pillars that make stories persuasive
Practical examples from business, nonprofit, and advocacy work
Case studies that reveal why certain messages move people

If you've ever wondered why your writing isn't connecting the way you want, this book gives you the tools to change that.

Because when you write with purpose, your message becomes a catalyst for the change you're trying to make.

About The Author

Bianchi, Michele: - Michele Bianchi is a writer, editor, and brand strategist based on Bainbridge Island, Washington. She spent more than eleven years at Patagonia, serving as managing editor of the catalog and later as a brand / environmental editor, and helped shape IKEA's People and Planet strategy. She works with mission-driven organizations to connect purpose with action through storytelling.

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