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Zachowania konsumenckie i pokolenia w Szwajcarii by Saakyan, Karina

Zachowania konsumenckie i pokolenia w Szwajcarii

by Karina Saakyan
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Book cover type: Paperback
  • ISBN13: 9786208699673
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wydawnictwo Nasza Wiedza
  • Publisher Imprint: Wydawnictwo Nasza Wiedza
  • Publication Date:
  • Pages: 84
  • Original Price: USD 31.0
  • Language: Polish
  • Edition: N/A
  • Item Weight: 123 grams
  • BISAC Subject(s): Marketing / General

Zawsze intrygowalo mnie, aby dowiedziec się więcej o zachowaniach konsument�w oraz o tym, co wyzwala i wplywa na zakupy we wsp�lczesnym świecie. Czy jest to związane z r�żnicami kulturowymi, naszą tradycją rodzinną, czy też jesteśmy pod wplywem reklam online? Im bardziej zglębiamy ten temat, tym bardziej zastanawiamy się, czy dopasowany marketing będzie mile widziany przez og�l spoleczeństwa we wszystkich pokoleniach. Zalożenia często m�wią, że Millenialsi z zadowoleniem przyjmą taką technikę marketingową, podczas gdy Baby Boomers staną się sceptyczni i będą chronic swoją prywatną przestrzeń. Ale czy te zalożenia są poparte badaniami? Czy dotyczy to wszystkich kraj�w? Badanie zostalo przeprowadzone w Szwajcarii i przynioslo zaskakująco interesujące wyniki...

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