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Zasady Marketingu by H. Anis Fathima

Zasady Marketingu

by H. Anis Fathima
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Book cover type: Paperback
  • ISBN13: 9786209051166
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wydawnictwo Nasza Wiedza
  • Publisher Imprint: Wydawnictwo Nasza Wiedza
  • Publication Date:
  • Pages: 80
  • Original Price: GBP 38.19
  • Language: Polish
  • Edition: N/A
  • Item Weight: 118 grams
  • BISAC Subject(s): Marketing / General

Niniejsza książka, Principles of Marketing, zapewnia proste i jasne zrozumienie podstawowych koncepcji marketingu. Wyjaśnia, w jaki spos�b firmy identyfikują potrzeby klient�w, tworzą wartościowe produkty i skutecznie je dostarczają. Książka obejmuje kluczowe tematy, takie jak segmentacja rynku, zachowania konsument�w, marketing mix, cykl życia produktu, ceny, promocja, dystrybucja, marketing cyfrowy i etyka marketingu. Zaprojektowana specjalnie dla student�w studi�w licencjackich i magisterskich, treśc jest przedstawiona latwym do zrozumienia językiem z praktycznymi przykladami. Obejmuje r�wnież nowoczesne trendy marketingowe, pomagając studentom polączyc teorię z rzeczywistymi zastosowaniami. Książka ta sluży jako przydatny przewodnik dla każdego, kto chce nauczyc się podstaw marketingu w dzisiejszym dynamicznym środowisku biznesowym. Opr�cz koncepcji teoretycznych, książka koncentruje się na roli marketingu w rzeczywistych decyzjach biznesowych. Szczeg�lną uwagę poświęcono nowym praktykom, takim jak zielony marketing, marketing w mediach spolecznościowych i zarządzanie relacjami z klientami (CRM). Każdy rozdzial wprowadza koncepcje krok po kroku i kończy się kr�tkimi podsumowaniami i prowokującymi do myślenia pytaniami, aby wzmocnic naukę.

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