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Zdobywanie zaufania w sektorze energii alternatywnej by Von Boehn, Julia Sophie

Zdobywanie zaufania w sektorze energii alternatywnej

by Julia Sophie Von Boehn
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Book cover type: Paperback
  • ISBN13: 9786200742230
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wydawnictwo Nasza Wiedza
  • Publisher Imprint: Wydawnictwo Nasza Wiedza
  • Publication Date:
  • Pages: 332
  • Original Price: GBP 72.12
  • Language: Polish
  • Edition: N/A
  • Item Weight: 445 grams
  • BISAC Subject(s): Marketing / General

Platformy crowdinvestingowe, kt�re skupiają się na energii odnawialnej, mają trudności z budowaniem zaufania za pośrednictwem swojej platformy, aby przyciągnąc potencjalnych inwestor�w i przekonac ich do zainwestowania swoich pieniędzy. Inwestycja zawsze wiąże się bowiem z potencjalnym ryzykiem, kt�rego nie można ukrywac. Kryteria zaufania, kt�re muszą byc spelnione w tym kontekście, oraz spos�b, w jaki są one wdrażane i komunikowane w praktyce przez platformy, zostaly po raz pierwszy zbadane i wyjaśnione w oparciu o fachową wiedzę. Dzięki uwzględnieniu r�żnych perspektyw badawczych, niniejsza praca empiryczna daje przegląd aktualnego stanu badań nad zaufaniem. Ponadto książka zawiera przewodnik, jak w praktyce zdobyc zaufanie potencjalnych inwestor�w, aby w przyszlości można bylo skutecznie finansowac więcej projekt�w ekologicznych.

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