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Zombie Brands: How brands lost their humanity-and how they can regain their appeal in the age of AI.

by John Long
Save 29% Save 29%
Current price ₹1,383.00
Original price ₹1,935.00
Original price ₹1,935.00
Original price ₹1,935.00
(-29%)
₹1,383.00
Current price ₹1,383.00

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Book cover type: Paperback
  • ISBN13: 9798994056219
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Jersey City Press
  • Publisher Imprint: Jersey City Press
  • Publication Date:
  • Pages: 206
  • Original Price: GBP 14.88
  • Language: English
  • Edition: N/A
  • Item Weight: 282 grams
  • BISAC Subject(s): Advertising & Promotion

Long, John: - John Long is an executive creative director at Digitas in New York. He has held creative leadership roles at global agencies including Ogilvy, Huge, and Code & Theory, as well as the in-house agencies of The Economist and LG North America. His work has received more than fifty awards from Cannes Lions, The One Show, The Clios, and the London International Awards. An associate member of the International Academy of Digital Arts and Sciences, he has served on juries for the Effies, Cannes Young Lions, and the AICP Next Awards.

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