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Zrozumienie i wplywanie na zachowania konsumentów by Malongo Mpidi Gabriel, Matusu Zau Florent, Mbi Mbambi Montana Joshua

Zrozumienie i wplywanie na zachowania konsumentów

by Malongo Mpidi Gabriel , Matusu Zau Florent , Mbi Mbambi Montana Joshua
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Book cover type: Paperback
  • ISBN13: 9786209338700
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wydawnictwo Nasza Wiedza
  • Publisher Imprint: Wydawnictwo Nasza Wiedza
  • Publication Date:
  • Pages: 84
  • Original Price: GBP 52.98
  • Language: Polish
  • Edition: N/A
  • Item Weight: 123 grams
  • BISAC Subject(s): Marketing / General

W kontekście, w kt�rym technologia cyfrowa na nowo definiuje nawyki zakupowe, książka ta oferuje jasną i aktualną lekturę wsp�lczesnych zachowań konsumenckich. Korzystając z podejścia, kt�re jest zar�wno naukowe, jak i praktyczne, autor bada psychologiczne, socjologiczne i technologiczne mechanizmy, kt�re kierują decyzjami zakupowymi. Bogaty w praktyczne przypadki i konkretne przyklady, przewodnik ten pokazuje, w jaki spos�b firmy mogą zrozumiec, przewidywac i wplywac na wybory konsument�w za pomocą narzędzi cyfrowych: danych behawioralnych, sieci spolecznościowych, sztucznej inteligencji i strategii zaangażowania. Książka ta, będąca prawdziwym podręcznikiem do nauki i dzialania, skierowana jest do student�w, nauczycieli, badaczy i specjalist�w ds. marketingu, kt�rzy chcą opanowac nową logikę rynku i dostosowac swoje strategie do zachowań konsument�w podlączonych do sieci.

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