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Search results for “[Subject: consumer-behavior]”

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Efeito do país de origem no comportamento do consumidor de vinho irlandês

Helene Viot

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• Author(s): Helene Viot • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralQuando se trata de escolher uma �nica garrafa de vinho de entre uma vasta gama de escolha numa loja de vi...

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Factors Affecting Buying Decision of Customers' in Apparels Retailing

Swapna Menthula

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• Author(s): Swapna Menthula • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralResearch Paper (undergraduate) from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade...

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Decoding Consumer Behaviour: Insights, Trends, and Applications: Understanding the Dynamics of Modern Consumer Choices

Dr Shubhendu Shekher Shukla, Dr Saurabh Bajpai, Ruchita Chauhan Anuranjita Dixit

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• Author(s): Dr Shubhendu Shekher Shukla | Dr Saurabh Bajpai | Ruchita Chauhan Anuranjita Dixit • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: LeadershipIn an era marked by rapid technological change, globalization, and evol...

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Life Phases, Mobility and Consumption: An Ethnography of Shopping Routes

Helene Brembeck, Niklas Hansson, Jean-Sébastien Vayre

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• Author(s): Helene Brembeck | Niklas Hansson | Jean-Sébastien Vayre • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Anthropology - Cultural & SocialThe very routines of our daily life are to a great extent the expression of ou...

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Käuferverhalten, Einstellungen und Motive

Konstantin Lust

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• Author(s): Konstantin Lust • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2006 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Universität Siegen, Sprache...

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Understanding and influencing consumer behavior

Malongo Mpidi Gabriel, Matusu Zau Florent, Mbi Mbambi Montana Joshua

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• Author(s): Malongo Mpidi Gabriel | Matusu Zau Florent | Mbi Mbambi Montana Joshua • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralIn a context where digital technology is redefinin...

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Understanding Consumer Behavior

Hasnaa El Gozmir, Abderrahmane Chouhbi, Rachid El Moubarki

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• Author(s): Hasnaa El Gozmir | Abderrahmane Chouhbi | Rachid El Moubarki • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralUnderstanding consumer behavior involves analyzing different...

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The Influence of Advertising's Affective Qualities on Consumer Response

Alvin J. Silk, Terry G. Vavra

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• Author(s): Alvin J. Silk | Terry G. Vavra • Publisher: Legare Street Press • Publisher Imprint: Legare Street Press • BISAC: GeneralThis work has been selected by scholars as being culturally important, and is part of the knowledge base of civi...

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Der Einfluss von Social Media Marketing auf das Konsumentenverhalten in Mexiko

A. Bieberich

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• Author(s): A. Bieberich • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesMasterarbeit aus dem Jahr 2017 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,0...

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Life Phases, Mobility and Consumption: An Ethnography of Shopping Routes

Helene Brembeck, Niklas Hansson, Jean-Sébastien Vayre

Hardcover

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• Author(s): Helene Brembeck | Niklas Hansson | Jean-Sébastien Vayre • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Anthropology - Cultural & SocialThe very routines of our daily life are to a great extent the expression of ou...

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Kuferverhalten

Axel Bnsch

Hardcover

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• Author(s): Axel Bnsch • Publisher: Walter de Gruyter • Publisher Imprint: Walter de Gruyter • BISAC: Management - GeneralDieses für das Marketing grundlegende Lehrbuch behandelt neben dem Konsumentenverhalten auch das Verhalten gewerblicher Käu...

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Credit Scoring, Response Modeling, and Insurance Rating: A Practical Guide to Forecasting Consumer Behavior

S. Finlay

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• Author(s): S. Finlay • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Banks & BankingA guide on how Predictive Analytics is applied and widely used by organizations such as banks, insurance providers, supermarkets and ...

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Artificial Intelligence Along the Customer Journey: A Customer Experience Perspective

Ada Maria Barone

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• Author(s): Ada Maria Barone • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Computer Science and Information Technology • BISAC: Consumer Behavior - GeneralFrom the Back CoverThe development of several AI solutions has revoluti...

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Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency

Gordon R. Foxall

Hardcover

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• Author(s): Gordon R. Foxall • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralFrom the Back CoverEvaluating the ways in which we construe consumer choice, this book examines the psychology, method...

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Brand personification through music as brand knowledge: Learning from the perspective of consumers of hip-hop music in Sweden on the associations of m

José Leyva

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• Author(s): José Leyva • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMaster's Thesis from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: A (Pass with disti...

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Das Informationsverhalten der Best Ager: Eine empirische Studie am Beispiel der Unterhaltungselektronik

Rafael Grieger

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• Author(s): Rafael Grieger • Publisher: Diplomica Verlag • Publisher Imprint: Diplomica Verlag • BISAC: Marketing - General"Erstmal mach ich mich schlau... überwiegend im Internet. Ja. Erstmal Stiftung Warentest im Internet. Früher hab ich sie m...

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Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge: The Obesity Challenge

Rajeev Batra

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• Author(s): Rajeev Batra • Publisher: Taylor & Francis • Publisher Imprint: M.E. Sharpe • BISAC: Consumer Behavior - GeneralThis timely book brings together some of the most higly respected scholars and practitioners in the consumer psycholo...

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Comprendre le Comportement du Consommateur

Hasnaa El Gozmir, Abderrahmane Chouhbi, Rachid El Moubarki

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• Author(s): Hasnaa El Gozmir | Abderrahmane Chouhbi | Rachid El Moubarki • Publisher: Editions Universitaires Europeennes • Publisher Imprint: Editions Universitaires Europeennes • BISAC: Marketing - GeneralComprendre le comportement du consomma...

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Demand System Specification and Estimation

Terence J. Wales, Robert A. Pollak

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• Author(s): Terence J. Wales | Robert A. Pollak • Publisher: Oxford University Press • Publisher Imprint: Oxford University Press • BISAC: Consumer Behavior - GeneralThis book explores the principal issues involved in bridging the gap between th...

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Aktivierung bei Dienstleistungen

Manuel Sommerfeld

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• Author(s): Manuel Sommerfeld • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2008 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Hochschule Schmalkalden, ...

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Comportamiento del Consumidor: Una guía para analizar la psique del comprador

Vivaldo Lombardi

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• Author(s): Vivaldo Lombardi • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralEl estudio del comportamiento del consumidor tiene como objetivo responder a varias preguntas rela...

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Critical Thinking in Consumer Behavior: Cases and Experiential Exercises

Judy Graham

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• Author(s): Judy Graham • Publisher: Pearson • Publisher Imprint: Pearson • BISAC: Customer RelationsDesigned to be used alone or packaged WITH ANY core texts in consumer behaviour. This unique casebook applies consumer behaviour theory to pra...

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Determinants of Consumer Buying Behaviour

Tezera Alemu, Lemi Waktola

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• Author(s): Tezera Alemu | Lemi Waktola • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Management - GeneralBy concentrating on Ambo University Woliso Campus students in woliso and using...

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Decoding Consumer Behaviour: Insights, Trends, and Applications: Understanding the Dynamics of Modern Consumer Choices

Dr Shubhendu Shekher Shukla, Dr Saurabh Bajpai, Ruchita Chauhan Anuranjita Dixit

Hardcover

Current price ₹4,718
Original price ₹5,312
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• Author(s): Dr Shubhendu Shekher Shukla | Dr Saurabh Bajpai | Ruchita Chauhan Anuranjita Dixit • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: LeadershipIn an era marked by rapid technological change, globalization, and evol...

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Trends in Marketing Habits of Local People

Jyotirmoy Koley, Apurba Chinya

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• Author(s): Jyotirmoy Koley | Apurba Chinya • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: GeneralThe research study "Trends in Marketing Habits of Local People: A Study between Malls a...

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Zusammenhänge zwischen Nachhaltigkeit und Digitalisierung

Anonymous

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• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2022 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, AKAD University, ehem. AKAD Fachh...

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Äußere Reize als Schlüsselfaktor für Kaufentscheidungen nach Mehrabian und Russell: Ein Literaturüberblick

Ines Klotsche

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• Author(s): Ines Klotsche • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Technische Universität Bergak...

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Comportamento DOS Consumidores

Shubha Ranjan Dutta

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• Author(s): Shubha Ranjan Dutta • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralÉ com imenso prazer que apresento aos estimados leitores a primeira edição do livro "Comportament...

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Customer Insights: Konsumentenpsychologie und Konsumentenverhalten

Willy Schneider

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• Author(s): Willy Schneider • Publisher: Bod - Books on Demand • Publisher Imprint: Bod - Books on Demand • BISAC: EconometricsThemenkomplexe: (1) Begriff, Phasen und Arten des Käuferverhaltens (2) Grundmodelle zur Erklärung des Kaufverhaltens (...

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Unterschiede im Einkaufsverhalten in der Harburger Altstadt und im Phoenix Center

Maria M

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• Author(s): Maria M • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Urban & Land Use PlanningStudienarbeit aus dem Jahr 2008 im Fachbereich Geowissenschaften / Geographie - Bevölkerungsgeographie, Stadt- u. Raumplanung, No...

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Preiswissen der Konsumenten: Theorie, Einflussfaktoren und empirische Auseinandersetzung

Mark Köster

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• Author(s): Mark Köster • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2007 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,7, Ruhr-Universität Bochum, Sprach...

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Comprendre et Influencer le comportement du consommateur

Malongo Mpidi Gabriel, Matusu Zau Florent, Mbi Mbambi Montana Joshua

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Current price ₹5,873
Original price ₹6,702
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• Author(s): Malongo Mpidi Gabriel | Matusu Zau Florent | Mbi Mbambi Montana Joshua • Publisher: Editions Universitaires Europeennes • Publisher Imprint: Editions Universitaires Europeennes • BISAC: Marketing - GeneralDans un contexte o� le num�r...

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Gift Giving: A Research Anthology

Cele Otnes

Hardcover

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• Author(s): Cele Otnes • Publisher: Popular Press • Publisher Imprint: Popular Press • BISAC: Customs & TraditionsFrom the Back CoverGift Giving brings together 21 scholars from a variety of disciplines - including consumer behavior, communi...

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Islam, Marketing and Consumption: Critical Perspectives on the Intersections

Aliakbar Jafari

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Original price ₹6,133
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• Author(s): Aliakbar Jafari • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: International - MarketingIn recent years, a critically oriented sub-stream of research on Muslim consumers and businesses has begun to emerge. ...

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Die Entwicklung des Käuferverhaltens. Mögliche Maßnahmen für Industrie und Handel als Reaktion auf aktuelle Tendenzen

Kurt Jagersbacher

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₹2,262
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• Author(s): Kurt Jagersbacher • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2009 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Karl-Franzens-Universitä...

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Influencer Marketing. Der psychologische Einfluss von Influencern auf unser Kaufverhalten

Carolin Wemhoff

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Current price ₹2,143
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• Author(s): Carolin Wemhoff • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2019 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 1,3, FOM Essen, Hochschule für Oekonomie ...

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