Search results for “[Subject: consumer-behavior]”

• Author(s): Gordon R. Foxall • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralFrom the Back CoverEvaluating the ways in which we construe consumer choice, this book examines the psychology, method...

• Author(s): Carroll Ferguson • Publisher: Clanrye International • Publisher Imprint: Clanrye International • BISAC: Consumer Behavior - GeneralThe study of individuals, groups or organizations, and the activities that are associated with the pur...

• Author(s): Philip Grabowski • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralExamensarbeit aus dem Jahr 2010 im Fachbereich Soziologie - Konsum und Werbung, Ludwig-Maximilians-Universität München, Sprache: D...

• Author(s): Pallavur Raman Brinda Kalyani | Merin Annancia • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Management - GeneralNiniejsze badanie analizuje zachowania zakupowe konsument�w w okresie świ...

• Author(s): Niklas Müller • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMasterarbeit aus dem Jahr 2014 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Universität Bielefeld (Fakultä...

• Author(s): Lisa Jacobson • Publisher: Columbia University Press • Publisher Imprint: Columbia University Press • BISAC: Consumer Behavior - GeneralThis provocative book examines the social, economic, and cultural forces that produced and ultima...

• Author(s): James R. Bettman | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Management ScienceConsumer Information Processing: Decision Making by James R. Bettman provides a pioneering explo...

• Author(s): Eduard Fris • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2015 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Internationale Berufsakademie d...

• Author(s): Anne Pytlik | Bettina Eßfeld • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2005 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Rheinische Fri...

• Author(s): Joshua Seiden • Publisher: MixIUK • Publisher Imprint: MixIUK • Subject: Business Management • BISAC: Consumer Behavior - GeneralIn the old days, when we made physical products, setting project goals wasn't that hard. But in today's ...

• Author(s): Jacob Jacoby | Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralMethods and Measures: Selected Papers by Jacob Jacoby compiles a selection of his most influential ...

• Author(s): Alexander Pfaff • Publisher: Bod - Books on Demand • Publisher Imprint: Bod - Books on Demand • BISAC: Sales & Selling - GeneralAugmented Reality (AR) is an innovative technology to improve product evaluation in e-commerce. It en...

• Author(s): Shubha Ranjan Dutta • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Marketing - GeneralIt gives me immense pleasure to introduce before the esteemed readers, the first editio...

• Author(s): Ayantunji Gbadamosi • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchAlthough one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of ...

• Author(s): Ramona Platt • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Marketing - GeneralRamona Platt analysiert die Determinanten und Auswirkungen der absatzkanalspezifischen Selbstkongruenz bei Multichannel-Shoppe...

• Author(s): Robert C. Webb • Publisher: Springer • Publisher Imprint: Springer • BISAC: Developmental - ChildAn unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fas...

• Author(s): Alex Ngumbi • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralSeminar paper from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: A, University o...

• Author(s): John B. Dinsmore • Publisher: Emerald Publishing Limited • Publisher Imprint: Emerald Publishing Limited • BISAC: Marketing - ResearchWhy do people struggle so much with debt? The truth is, we are psychologically pre-disposed to misu...

• Author(s): Vivaldo Lombardi • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralL'étude du comportement des consommateurs vise à répondre à plusieurs questions liées aux influenc...

• Author(s): Vinodhini Yallagandala • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesDoctoral Thesis / Dissertation from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing...

• Author(s): Emilio Morales • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Advertising & PromotionIn 1993, in order to stop an economic freefall on the island of Cuba, Fidel Castro's government reluctantly institute...

• Author(s): Gordon Foxall • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThe Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and...

• Author(s): Max Blackston • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralBringing order to the chaos of modern brand marketing, the second edition of Brand Love is not Enough combines an intuitive model...

• Author(s): Harald Kindermann | Andrija Javor • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Consumer Behavior - GeneralDas Ziel dieses Buches ist es, aus interdisziplinärer Perspektive ein Verständnis über den Mensch...

• Author(s): Valentina Chkoniya | Ana Oliveira Madsen | Paata Bukhrashvili • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Anthropology - Cultural & SocialAnthropology is a science specialized ...

• Author(s): Curtis P. Haugtvedt | Karen A. Machleit | Richard Yalch • Publisher: Psychology Press • Publisher Imprint: Psychology Press • BISAC: Social PsychologyThis edited volume--sponsored by the SCP and similar to Schumann/Thorson "Advertisi...

• Author(s): Willy Schneider • Publisher: Bod - Books on Demand • Publisher Imprint: Bod - Books on Demand • BISAC: Sales & Selling - GeneralDas Konsumentenverhalten beleuchtet das Informations-, Einkaufs- sowie Konsum- und Entsorgungsverhalt...

• Author(s): Lester D. Taylor • Publisher: Springer • Publisher Imprint: Springer • BISAC: Economics - MacroeconomicsFrom the Back CoverA classic treatise that defined the field of applied demand analysis, Consumer Demand in the United States: Pr...

• Author(s): Eshetu Tefera Bekele • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - GeneralConsumer Behavior - Undergraduate Level Guide Book bietet eine gr�ndliche Erforschung der psychologischen, soz...

• Author(s): Malongo Mpidi Gabriel | Matusu Zau Florent | Mbi Mbambi Montana Joshua • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Marketing - GeneralW kontekście, w kt�rym technologia cyfrowa na nowo...

• Author(s): James R. Bettman | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - ResearchConsumer Information Processing: Decision Making by James R. Bettman provides a pioneering exp...

• Author(s): Linda Wieczorek • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2019 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,3, Helmut-Schmidt-Universität - Universität...

• Author(s): Barry Babin | Eric Harris • Publisher: Cengage Learning • Publisher Imprint: Cengage Learning • BISAC: Consumer Behavior - GeneralLearn consumer behavior your way with "CB," 10th Edition, by Babin, Harris and Galvan. Whether you pref...

• Author(s): Pablo Ibarreche • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - General Marketing from a consumer behavior lens: Understand marketing through the lens of consumer psychology. Tr...

• Author(s): Senay Sabah • Publisher: Intechopen • Publisher Imprint: Intechopen • BISAC: Marketing - GeneralNo time in the history, consumption is considered to be as important as in today's world. It defines who we are, how well/perfect we perf...

• Author(s): Tjark Freundt | Prof Dr Manfred Kirchgeorg • Publisher: Deutscher Universitatsverlag • Publisher Imprint: Deutscher Universitatsverlag • BISAC: Marketing - GeneralTjark Christian Freundt untersucht, welcher Stellenwert emotionalen Ma...